It seems that every article I’ve read recently about social media engagement and non-profit management emphasizes the importance of a call to action. It’s not enough to tell your readers about yourself; you need to give them a push to follow it up with some kind of action. On that point I do not disagree. But these arbitrary deadlines remind me of infomercials and are at odds with the behavior I expect from respected non-profits. I’ve seen a few that, in my eyes, fail in a bit way: these arbitrary deadlines can make a casual reader think that donations are not needed after the deadline.
After spending the New Year’s weekend offline, I had a lot of catching up to do. Twitter and LinkedIn go on without me and some of my blogger friends didn’t take the weekend off.