Many bloggers have been posting information on donating to the relief efforts in Japan following the earthquakes and tsunami on March 11. It’s good information and I’ll share a few links, but first I want to warn you: not all charitable organizations are equal, and not all are equally good at everything. In the aftermath of a major disaster, well-meaning people may try to organize a relief effort that is simply beyond their ability. Worse, there are scammers who will take advantage of your good intentions. I’m all for doing whatever we can to help people affected by a disaster, but donate your money or your volunteer efforts wisely.
It seems that every article I’ve read recently about social media engagement and non-profit management emphasizes the importance of a call to action. It’s not enough to tell your readers about yourself; you need to give them a push to follow it up with some kind of action. On that point I do not disagree. But these arbitrary deadlines remind me of infomercials and are at odds with the behavior I expect from respected non-profits. I’ve seen a few that, in my eyes, fail in a bit way: these arbitrary deadlines can make a casual reader think that donations are not needed after the deadline.
In January 2002 the thing I wanted most in the world was a “hold” button. But, hey, it was a disaster. I mean really a disaster: I was working for the American Red Cross Disaster Services, we were crazy busy, but I was sharing a phone with four other colleagues in a large, bare-bones office.
I’ve worked in non-profit organizations most of my career, and fortunately for me most of them have been large and well-funded, including the American Red Cross. But comparing my non-profit experience to my rare forays into for-profit work, it is impossible to imagine working in any for-profit corporation for six months without a hold button on my telephone. Never mind that the phone was on a plastic folding table, not a desk, so I didn’t have a desk drawer, either. The cultural divide isn’t always so extreme, but there are certain things that can happen in one world that are unimaginable in the other.