For at least two years, I’ve been hearing and reading about how social media is taking over our lives. It’s terrible. It’s revolutionary. We love it. We hate it. It needs to stop. We need to learn how to use it. What will we do when the bubble bursts?
It’s time to get over it. Social media is not a fad, although some of the particular websites that have been popular early on (such as MySpace) are struggling and may disappear. Like other electronic technology it will continue to evolve. But it’s not going away.
It’s time to stop arguing about if and start discussing the who, what, when, where, why and how of social media.