On Thursday and Friday I attended some Social Media Week events in New York. It was an amazing experience—not just because of the great topics and smart speakers, but because we practiced what was being preached. A fair number of audience members used laptops, iPads or smart phones during the presentations, live tweeting what was being said on stage and their own responses. Some speakers addressed questions posed via Twitter while on stage, while others took more conventional routes such as hand-raising and comments written on index cards.
There’s a natural human desire to avoid failing. If we care enough to do something, we want to do it right. Admitting failure hurts.
I’ve made enough mistakes in my life to have learned something: not just individual lessons learned from particular mistakes, but a big picture sense of how to recognize when things aren’t going well. I haven’t completely mastered the art, but I’m willing to share what I know—after all, I’ve learned so much from others’ mistakes that it’s time I shared my own lessons.
I was one of those who delayed joining Twitter because I couldn’t quite figure out what it was about. 140 characters? That’s not enough to say anything, is it? After all, I’d sometimes found the 2,000 character limit of a Blackberry e-mail message restrictive—and I had not embraced IM or text messaging as anything except a quick way to exchange a few words with colleagues when all else failed. (Emphasis on that part about “when all else failed.”)
Then I attended a presentation by Bonnie McEwan at the Foundation Center‘s New York library. She talked about various social media platforms, but it was her recommendation about Twitter that made me reconsider it. “It’s important to tweet what you are thinking, not what you are doing.” I mulled it over and a few days later I signed up for a Twitter account. (On the same day I registered this WordPress blog, because I knew there would be times when 140 characters wouldn’t be enough.)